Theresa DESUYO

Marketing - Comercio

Profesora de Marketing
Coordinadora Académica Opción Social WEB & Digital Marketing
Supporting Faculty

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FORMACIÓN

June 2006, MBA, concentration Marketing, ESADE Business School
2006 Seminar in Social Networks – Organizational Behavior, Professor Lynda Gratton, London Business School
2005 Seminar in Emotional Intelligence, Profesor Richard Boyatzis Trained as Emotional Intelligence coach
June 1997 Bachelor’s of Arts, Political Science, International Relations, UCLA August 1996 - June 1997, Universidad de Madrid, Complutense

ACTIVIDADES ACADÉMICAS

EADA. Elective in eMarketing. EMBA
Barcelona Graduate School of Economics. Seminar on eMarketing strategies and eMarket plan development.
Getty Images. Market orientation vs. product. Coaching in sales techniques (investigation v. presentation) and account management. Multi-media and new product training.
CEGE. Courses in Marketing Strategy. Doing Business in Anglo-Saxon environment. Sales & Negotiations.
ESADE.    Conceived and trained program managers on internal online tools for client- focused program management. Trained program managers on developing and delivering presentations.
Citysearch. Team leader and coach. Developed and delivered ecommerce product and sales training.
Hornblower Dining Yachts. Developed training manual for internal sales team, changing processes and defining best practices.

ÁREAS DE ENSEÑANZA

Coordinator for E-management Option - Second year of Bachelor
Web Marketing
E-Business organization & Business Models
The Online Consumer
Electronic Marketing

EXPERIENCIA PERSONAL

Getty Images - Head of Business Development
ESADE Business School - International Relations and Business Development Manager, Executive Education, International Programs Manager, Executive Education and MBA
Arthur Andersen Business Consulting -  eBusiness Strategy Consultant
Ticketmaster Citysearch -  Team Leader, Internet Business Advisor (IBA), Market Manager, Team Leader